Leah Marie Rocketto
lrocketto@gmail.com

 


Experience

Assistant Editor
POPSUGAR Moms • 10/2013 - 01/2015
•Write news and evergreen content for POPSUGAR Moms •Manage POPSUGAR Moms’ Facebook page •Contribute to POPSUGAR Moms’ Pinterest profile •Work with editorial team to double social media and website traffic

Freelance Editor
AllYou.com • 01/2013 - 09/2013
•Improve SEO of existing and new content •Produce content from print issue to the web •Build main index for Recipe and Lifestyle section of the site •Program homepage and landing pages •Build weekly Love to Save newsletter •Write content for the blog and site •Assist Fashion Director with photo shoots and content creation

Editorial Assistant
XO Group – The Bump • 08/2012 - 11/2012
•Research and write daily posts for TheBump.com Blog •Research and write articles and slideshows for TheBump.com •Write, edit, design, and layout copy for three weekly newsletters •Program site and mobile homepage • Reach out and meet with companies regarding new products

Editorial Assistant
Adventure Publishing Group • 04/2012 – 08/2012
•Write, edit, design, and layout copy for magazines (Toy Book and Licensing Book), blogs (Toy Book and Licensing Book) •Write, edit, design, and layout copy for weekly newsletters (Toy Report and Total Licensing Report) •Edit photos for print and online publications •Assist with Spring Toy Insider and Holiday Toy Insider •Organize and maintain the office

Staff Writer
Ology.com • 09/2011 – 02/2012
•Write weekly recaps of various television shows •Cover breaking news in the entertainment in- dustry •Work with editorial team to brainstorm and plan feature stories •Conduct interviews with celebrities

Editorial Intern
Greatist.com • 06/2011 – 09/2011
•Write and research articles •Design and write daily newsletter •Research, write, and design the “100 Most Influential Fitness, Health, and Happiness” List

Editorial Intern
Working Mother Magazine • 06/2009 – 08/2009
•Write, edit, fact check, and research for online and print articles •Gather photos, organize infor- mation, and design “100 Best Companies” and “Holiday Toy” features

Skills
•TIPS Lifestyle •SiteCore •Cheetah Mail •MailChimp •Responsys •Wordpress •SEO •Google Analytics •Adobe Photoshop •Adobe InDesign •QuarkXPress •Lexis-Nexis •Microsoft Office Suite •A.P. Editing Style •Tumblr •Facebook •Twitter •Instagram •Pinterest •Curalate

Education
Syracuse University
May 2011
S.I. Newhouse School of Public Communications B.S. Magazine Journalism 

  

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